Bridgestone Middle East & Africa

Bridgestone Middle East & Africa

Bridgestone Middle East & Africa FZE is the regional headquarters for the Middle East and Africa region. It is established with the objective of speeding up decision-making and action for optimizing regional strategy by identifying market trends being closer to the customer and market.

It has been conducting Sales and Marketing activities, Technical and Commercial activities all over the Middle East & Africa region.

BSMEA has a 23,040 sq.m state of the art warehouse to facilitate storage and distribution of Bridgestone & Firestone tyres from Japan and other countries for all kinds of vehicles.

The Bridgestone Park facility was established in 2013 which showcases the model Firststop store and the model Bridgestone Truck Tyre Center along with the state of the art Bandag Learning Center and the Training Center. The training center is a means to provide necessary knowledge and skills to the various stakeholders including distributors, franchisees and authorities to deliver the Bridgestone mission – Serving Society with Superior Quality.


“Serving Society with Superior Quality”

We aspire to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all of our corporate activities.

Our commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere. Through our Mission, we strive to be a company trusted by the world - a company in which all of us can take great pride.


“Seijitsu-Kyocho” [Integrity and Teamwork]

Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.

“Shinshu-Dokuso” [Creative Pioneering]

Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer's point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.

“Genbutsu-Genba” [Decision-Making Based on Verified, On-Site Observations]

Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.

“Jukuryo-Danko” [Decisive Action after Thorough Planning]

Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.

At Bridgestone, we pride ourselves on being a great place to work. We invest in our people and support them with their development and growth within the business. We’re an organization committed to the BOSS (consumer) and to providing opportunity for our employees. We are a global community of people driven to be the leaders in our industry.

A career at Bridgestone opens countless opportunities for employees to enhance their skills, push limits and unleash their potential. 

Our Values & Behaviour

At Bridgestone Middle East and Africa our goal is to be a Premier Place to Work. We believe in talent that challenges the status-quo and dares to innovate, someone who goes the extra mile and helps us change the game to deliver superior quality for the customer, our BOSS. We believe in people. People that are involved and committed.People that take ownership of their job and want to be part of a team. We believe in diversity and inclusion and offer a diverse and multicultural workplace that allows our colleagues to develop and reach their full potential. 

Learn more about our values at Bridgestone Middle East and Africa.


To work in a matrix and complex environment where change happens at a rapid pace


To share ideas, think out of the box


To see the bigger picture and take ownership by thinking and acting beyond the role

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